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The Rhetorical Analysis Of President Lyndon Baines Johnson's Speech

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By 1965, the United States of America was almost in chaos due to the Civil Rights Movement, and it’s often violence responses. However, on March 15 of that year, President Lyndon Baines Johnson spoke to the members of Congress about the importance of Civil Rights not only to him, but to the principles of the Constitution and everything this country stands for. Johnson also briefly spoke of and explained the bill he planned to present in order to ensure that African Americans can exercise their Constitutional right to vote. The speech, called “We Shall Overcome,” was not only very effective with its use of ethos, logos, and pathos, but was also very effective in its overall purpose, an argument that no American citizen should be denied their rights due to the color of their skin. Lyndon Baines Johnson’s use of ethos, or credibility, in his speech was very simple, but at the same time, very powerful. Johnson’s credibility simply comes from the fact that, at the time of the speech, he was the President of The United States of America. Although this seems very obvious, he reminds the audience of his power several times throughout the speech by referring to himself as “your President” (5,6). He also reminds the audience of his power by speaking about a bill that he plans to present, and three bills he has already passed, in order to fix the issue at hand. Although Johnson does well to make sure he is seen as an authority figure who should be listened to, he also does very well

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