Two Way Communication Essay

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When someone mentions the word communication, one 's thoughts are to turn to a newspaper, the radio, television, or another more common means of communication. One does not usually make the connection between communication and other institutions such as businesses. Good business, however, goes hand in hand with good communication. Good managers and professionals realize that the ability to communicate is not something to play around with, instead is a necessity that helps employees accomplish their work. Management Communications Consultant, John O. Morris, states "communication problems grow much faster in any organization than the organization itself grows . This maxim emphasizes the need for better communication in organizations such …show more content…

The other form of communication is two-way communication. Two-way communication occurs when the customers can respond to the company. One of the biggest type of examples of two-way communication is social media. Social media allows business to send out information to its customers, but also allows the customers to respond.
In the business world, good communication is important for the daily operation of the company, sales, and profitability.Communication is the process of sharing information, thoughts and feelings between people through speaking, writing or body language. “Any business professional must be aware that good communication skills are acquired and learned, even if some people have a natural talent to being better communicators than others” (NISTORESCU 2). A business without good communication can cause the internal and external structure of a business to, face many more challenges and problems than it already does, ultimately, these challenges and problems can cause the business to collapse. Effective communication extends the concept to require the transmitted content to be received and understood by someone in the way it was intended. In a business, the goals of effective communication includes creating a common perception, changing behaviors and acquiring information; this is done to not only promote products boost sales, get a point across, and show others that you are better. In order to get your communication effective, you must begin with encoding

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