The Role of Research in Marketing Essay

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INTRODUCTION This research aims at finding out basic research methods, principles and techniques in order to present them in a seminar entitled “The Role of Research in Marketing” that is going to be organized on 20 August 2010. For this reason, this study will collect data and information regarding research methods, principles and techniques from various sources, especially secondary sources. In this regard, this study taken into account various postulations made so far by the researchers, theorists and scholars. Research, generally is the composition of the two words: ‘Re’ and ‘Search’, which means ‘again’ and ‘seek’ respectively. Hence, etymologically, research indicates the function of searching for a given phenomenon again.…show more content…
Hence, marketing research is carried out to identify both organization’s internal and external environmental situation or position and options for better performance. TASK 1 RESEARCH PROPOSAL Research proposal is a detail or map of research that involves the problems and issues, an assumption to solution, methods to achieve proposed objectives, budget and time. In other words, it can be said that the research proposal is a document prepared previously with an intention or vision to find out cause-effect relationship between or among marketing or business variables. Dawson (2009:57) views: ‘The proposal is a document which sets out your ideas in an easily accessible way.’ To say clearly, research proposal is an overall description of what one wants to do, for what purpose and in what way. TASK 1.1 RESEARCH QUESTION OR HYPOTHESIS Research deals with specific issues or problems, which are prominent to be explored and solved. In fact, the research centers on some specific issues and questions which should be addressed. Such issues or questions are the statement of the problems, to solve which, the researchers generate a tentative solution or response to the questions stated in the research. However, to identify the issues and probable solutions for them in a logical way is a challenging task for researchers. In general terms, research question is an issue or problem that
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