The Social Responsibility Theory

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Abstract This paper aims to explain the social responsibility theory and give a case study that elaborates on the subject and provide you with a better understanding of what is this theory exactly and how it should be implemented. The first part of the paper begins by explaining the broad concept of social responsibility, and displaying some studies regarding the relationship between social responsibility and the economic performance of institutions, then moves towards explaining two normative theories of media that led to the emergence of the social responsibility theory, the libertarian theory and the technocratic control theory. The paper then talks about the importance of social responsibility theory for the media and press, McQuails summary on the basic principles of social responsibility, and finally discussing briefly some of the strengths and weaknesses of the…show more content…
These principles included: media should achieve their obligations toward the society and those obligations can only be met by setting high professional standards to truth, accuracy, objectivity, and balance. Media should also steer clear from anything that may lead to violence, crime or anything that may offend minority groups, and in respect to the diversity of the society they should display different points of views and give people the right to reply. Finally journalists must be accountable not only to their employers but also to their society. Social responsibility theory as any other theory has its strengths and weaknesses. Some of the strengths are that they theory values media and audience responsibility, limits the government interference in media operations but also gives a reasonable amount of government control, values diversity in the society, aids the powerless, and finally appeals to the best instincts of media
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