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The Sustainability Of Competitive Advantage Among Competitors

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1. To start with, strategy is a procedure for a predicted future. It is the planning of raw materials to use them in their most efficient ways for the longest time possible. Using these resources in different and cheaper ways are the competitive advantages of a certain company. For example, having the same products but in lower prices and providing differentiated products in higher prices are competitive advantages. Today’s threats to companies are the sustainability of competitive advantage among competitors. Samsung is one of the companies that followed the strategy of design in order to achieve competitive advantage. Strategy by design is the decision making. “It is not only modifying a product in order to be easier to use; it is the creation of new markets by adding value to products or services.” (Tony Blair). Design is the implementation of styling to products or services so that a company can have high creative ability to compete against other companies. (Andrews, K.R. and Ronald, C., 1987). The main purpose of design isn’t only based on sales and production. However, it is based on the experiences and satisfactions of consumers with the products or services they are utilizing. As a successful business, one must think about the right things to do. Designers should work along with engineers in order to maintain products which help motivate customers. That’s what Samsung did to achieve its success by design. The group chairman, Kun-Hee Lee, did his visits to

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