preview

The TV Industry In The 1950's

Decent Essays

The biggest game in the world is the movie business but television is the complete opposite. TV had to draw your attention quickly and keep the audience attention. In 1936, Hollywood never thought that small box with a screen only inches in size could ever compete with a movie screen over 30 Ft wide, but in 1951, movie thea-ters were closing in waves and a TV set was in 2/3 of American households. This was due to the fact that Hollywood lost its monopoly over the film industry and now independent producers could compete with the “Big 5”. Hollywood reacted in a way that had movie plot feel. At first they were in denial that TV could even compete with them. They soon turned threatened then encouraged fierce competition but fi-nally embraced and …show more content…

Hollywood actively tried to follow the rules of the Production code through the 1950s but Hollywood continued to have very fierce competition. Obviously TV was the most well known threat to the film industry because it al-lowed Americans to watch movies in the comfort of their home. Hollywood realized it needed a game changer to compete with television, but the TV industry was not the only threat to Hollywood. A lot of foreign films were gaining popularity in the U.S. because of its explicit content and the weakening authority of the production code. Most foreign films would need to be granted a seal of approval from the MPAA before being viewed in America but some did not get the approval and be-came instant successes in the box office for there. Later into the 60’s, the produc-tion code was no longer enforced and was completely discarded. A new rating sys-tem put in its place which should look very similar to the one we use …show more content…

One strategy was to sell or lease there older films to the television industry. Soon after the 1950, all major studios were on board and by the 1960s, movies were on primetime TV. Another key strategy was during the Reagan presidency, they can buy and sell smaller companies that they would compete with before and now they can control what smaller companies will produce. Either way, the major studios would be making money. After all this work, theater attendance was still falling. It wasn’t until uni-versal studios can across some major hits like star wars and jaws. They discov-ered that if they market and release there movies during the summer time. They would produce record high revenue, this would make sense due the fact that most movie goers are usually teens and they are off during the summer. Another suc-cess was the invention of the “Movie Channel” like HBO. These TV channels proved to be just as successful as the box

Get Access