The Target Breach Marketing Campaign

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The Target Breach Marketing Campaign: Tat’iana, L, Laury Various Websites throughout the Internet Abstract The first Target store opened in 1962 in the Minneapolis suburb of Roseville, Minn., with a focus on convenient shopping at competitive discount prices. Today’s Targets, still stick to the same Target ways as in the past. They are upscale discount retail stores that provides high- quality, on-trend merchandise at attractive prices in clean, spacious and guest-friendly stores. Target has 1,792 stores in the US, 38 distribution centers in the US, 347,000 team members worldwide, an online business, and global locations in India. Their median age of their guest is 40, Median household income of their guest is approx. $64K, Approximately 43% have children at home, and About 57% have completed college.Target has given 5 percent of its profit through community grants and programs The Chairman of the Board and Chief Executive Officer is Brian Cornell. This man, is responsible for all of targets business globally worldwide. A little about him, is that he earned a Bachelor’s degree at UCLA in 1981 and attended Anderson School of Management. Cornell first joined Target in August 2014 after more than 30 years of heighten leadership points at a leading retail and global consumer product companies. He was first in 3 CEO roles and more than two decades ago did business in North America, Asia, Europe, and Latin America. His past experiences included time as both a vendor partner
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