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The Video Of Simon Sinek's Speech At Ted Talk

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This essay explores the video of Simon Sinek’s speech at TED Talk in 2014 and the video is called ‘Why Good Leaders Make You Feel Safe?’ In this video, Simon explained the answer to the question by illustrating few consequences and outcomes of the examples that he explained in the video. He began with telling a military story, which he saw it from a personal-recorded video and the military story is about the Captain William Swenson (US) rescuing his soldiers under the attack from some local anti-governmental organizations in Afghanistan when they trying to convoy few governmental officers from the US and Afghanistan to meet the local village elders. And Simon found that the captain kissed each injured soldiers’ neck when he saved them from the war; Simon believe that the thing behind the captain’s actions is the true definition of greatest leadership then he started to illustrating his explanations. In order to explore the video deeper, four questions that related to the video will be examined through this essay and they are: What is the intended message of the video? Who is the target audience? What effects does the video have on audience? And what kinds of communicative and aesthetic resources are used in that and why?
Intended Message
Initially, what is the intended message that Simon’s video is trying to present will be discussed. In this video, Simon used few examples to demonstrate his idea that the real leadership is the power that could make followers to be truly

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