The West End Theatre: A Financial Case Analysis

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What if the West End… Economic gain from West End? There has been ongoing debate on whether the West End has brought economic gain or subsidies would bring more gain elsewhere. In response to the article written by Michael Billington, titled "The West End theatre boom is not all good news"(Billington, 2011), this article would stand against it. Looking at the West End, Billington's view of monotonous sameness is sound. Ever since the article was written (2009), it is still musicals with a sprinkling of plays and nothing written between the 1800s and the 1920s. Some of these musicals seem quite banal particularly when compared to the Shakespearian classics. There is, for instance, "Ghost" and a boy trying to communicate through his psychic; "Dreamcoats and petticoats"; and "legally blond". The rated top 10 musicals all reflect contemporaneous living in either a fantasy, humorous, or deeper vein. The feel-good "Mamma Mia" is a favorite; "We will rock you" another; whilst surprises include "the Lion King" and "Shrek'. Shakespeare and other illustrious British classics have long made their bow off the stage. You do have some more illustrious stuff, such as 'Les Miserables" and "Phantoms of the Opera" (The Economist, 2009) but their addition is innocuous against the backdrop of strikingly contemporary modern romping What is meant by the West End is primarily a term given for a number of theatres located in London known as 'Theatreland' (Innes, 1998), but the West End has
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