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Ttools Case Analysis

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LAW ASSIGNMENT The aim of this essay is to asses the “ttools” case study (Kellog School of Management, 2006) and decide what would be the best alternative for the Hazzards to rely on, considering these alternatives: competition, negotiation, litigation or other. In order of being able to asses this case, it is important to understand certain terms. These are: Patent: “a set of exclusive rights granted by a state (national government) to an inventor or their assignee for a limited period of time in exchange for a public disclosure of an invention.”(1) A patent registration may only be approved if the invention is new, if it is an inventive step (something not obvious to a person skilled in the art) and it must be capable of …show more content…

On the other hand, choosing to compete is very risky for ttools because we have to take into account that if Palm takes the advertising of the Throttle from the monthy newsletter, it will be very dificult to reach pottential customers of our product. Also, as previously mentioned, as IDEO is a well-known firm, with a high market share and with much more budget than ttools, they can afford to spend substantial amounts of it to promote the product and reach more customers or to try to develop it and add innovative features or a different design that customers will be more likely to buy. Besides, as IDEO is a very important and well perceived company, more users or potential customers may rely on their products. Conversely, ttools cannot afford to fail in their marketing strategy (which is very limited) or in the development of the Throttle pen; otherwise ttools will probably lose everything. Negotiating with Palm ttools wanted Palm to distribute the their pen/stylus device, apart from trying to expand the marketing, including the device on each Palm PDA and trying to get Palm to recognize its patent and therefore, sign a licensing agreement. However, all the discussions with Palm concerning these issues had come to a standstill (Kellog School of Management, 2006). As a result, ttools should change their requirements in order to achieve negotiation with Palm. The patent and licensing agreement matter should be left aside and not mentioned again, since Palm, as

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