'Two Kinds of Commerce' by Aristotle

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Clive Thompson on Why the Next Civil Rights Battle Will Be Over the Mind
By Clive Thompson 03.24.08

Illustration: Paula Scher/Pentagram START
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Trolling down the street in Manhattan, I suddenly hear a woman's voice.

"Who's there? Who's there?" she whispers. I look around but can't figure out where it's coming from. It seems to emanate from inside my skull.

Was I going nuts? Nope. I had simply encountered a new advertising medium: hypersonic sound. It broadcasts audio in a focused beam, so that only a person standing directly in its path hears the message. In this case, the cable channel A&E was using the technology to promote a show about,
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Will the Fifth Amendment protect you from self-incrimination by your own brain? Think about your workplace, too: Your boss can already demand that you pee in a cup. Should she also be allowed to stick your head in an MRI tube as part of your performance review?

But this isn't just about reading minds; it's also about bombarding them with messages or tweaking their chemistry. Transcranial magnetic stimulation — now used
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