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Union Membership Decline

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The research will analyze the causes of union membership decline in the United States. Throughout the years unionization has been on the decline and will need to discover new ways to get members to join. Unions will need to focus on marketing campaigns to gain membership.
Causes for Decline
There can be numerous explanations to why there is a detrimental decline for union memberships. Some of the major reasons for a decline in union membership include the following:
• Globalization: can attribute towards the decline for union memberships, as a competitive workforce is shrinking and being divided. During the ‘great recession’ businesses couldn’t afford the high wages and benefit packages of an increasing world economy to stay competitive (Voice …show more content…

The United States is no longer a leader for manufacturing and China is currently in their ‘Industrial Revolution’ economy. Manufacturing jobs have been exported overseas, that has decline in the leverage to unionize labor (Uchitelle, 2018). The auto industry alone has been drastically hit, with the 2009’s “too big to fail” stimulus package to save the industry.
• Technology: advancements of technological adaptation has made employment obsolete. No longer is there a need to educate and train employees for positions that Artificial Intelligence (AI) can do. Companies are paying more for research and development (R&D) into technological advances to increase their bottom line as employee salaries are a company’s highest expense (American Sociological Association, 2013).
• Brand/Image: poor public image has made people want to stay away from unions. Potential perspectives view unions as corrupt due to various incidents that include: labor racketeering, mob influence, embezzlement, bribery, etc., where labor union officials were involved and/or convicted. Employers release these types of corrupt images to the public campaign to not join (Tasini, …show more content…

However, the government has been eliminating most union rights for government workers (Wilson, 2017). President Richard Trumka of the AFL-CIO has stated, “our struggling economy, weak laws and government assaults have taken a toll on union memberships” (Wilson, 2017).
• Laws: are persistent to guarantee employee rights and standards have been protected and addressed through local, state and federal legislation. Recent anti-labor legislation in several states has limited collective bargaining rights; impact union membership (Anderson & Bowen, 2013). Public policy has hindered union memberships. The first labor laws were written during the Great Depression and have seldomly changed (Wilson, 2017). Republicans are wanting to do away with union dues to accelerate union membership but will put pressure on labor unions to collectively bargain in projects.

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