Uses and Gratifications Theory

778 WordsMay 5, 20114 Pages
Avie Jones April 24, 2011 COM-126 Comm. and the Media Toni Bower Uses and Gratifications Theory Applied to Religious Programming First I have a reaction to the article “Why do people watch religious television”. In addition, it gave way to thinking of what other research could be performed on programming using the uses and gratifications approach. The article also included the topic of “reactionary” usage of religious programming, which is programming that people watch when there is no other program on that they want to watch. The reaction that I had to the article “ Why do people watch religious television” was surprised that so many people now are watching religious programming on television. I can see where this can…show more content…
I very seldom watch live television anymore and I do not think many people do. As I have gotten older I have come to the realization that time flies by and I want to make the most of my time. Already having my favorite programs recorded helps me to insure that I am doing so. References www.csun.edu/science/health/docs/tv&health.html Abelman, R. (1987, December). Why do people watch religious TV: A uses and gratification approach? Cleveland, Oh: Review of Religious Research. 29:2 Theories of Mass Communication, Fifth Edition, by Melvin L. DeFleur and Sandra J. Ball-Rokeach. Published by Longman. Copyright © 1989 by
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