Volkswagen Market Research

In 1993 Volkswagen had record low sales but by the end of 1997 the VW brand had sold 137,885 cars. That was an increase of 178% from it’s 1993 slump. It is safe to say that the the ’94 relaunch of VW on the American Market was a success. The “Drivers Wanted” campaign, developed by Arnold Communications, I believe was successful as a result of excellent market research and positioning.

Volkswagen wants to become a global and environmental leader in the automotive world and has developed the “Strategy 2018”. The “Strategy 2018” is stated in their latest annual report in the goals and strategies section as follows:

In adopting its Strategy 2020, the Audi Group has focused its core brand Audi on the challenges of the future. The strategy took on firmer contours during 2011 as the full potential of the mission “We delight customers worldwide” was explored in greater depth. It now gives more weight to new issues that have emerged as a result of heightened environmental awareness, growing uncertainty about the future availability of fossil fuels and increasing urbanization.

The company has a strategic goal is to develop as the world’s leading brand in the premium automobile segment. This vision is the core of Audi's 10 year strategy called Strategy 2020 spanning from 2010 to 2020.

brand of the Volkswagen group, which also owned Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, and

Volkswagen differentiated their strategy. It involves positioning the group on top of motor manufacturing by the year 2018 with increased service delivery and customer satisfaction. They are practising their strategy by doing quality products, new designs and always improving and expanded services above the normal standards. Increase of competitors in this filed they need greater effort needed to maintain the revenue, market, costs, and to keep customers.

Volkswagen is an car manufacturer that sells mainly in Europe, North America, South America, and the Asia-Pacific. It is composed of four sectors: Passenger Cars, Commercial Vehicles, Power Engineering, and Financial Services, of which help them manufacture, develop, and sell their products. The company’s productions are sold on many platforms including Volkswagen Passenger Cars, Audi, ŠKODA,

To achieve Volkswagen Group’s goal of becoming number one in customer satisfaction and quality, the company must continue to increase its ecological standards in the manufacturing of its vehicles, which could include specifically, powertrains and lightweight construction. (VW AG) This will help the Group to continue to reduce its global footprint, which will fundamentally be the reduction of carbon emissions. Customer satisfaction is also achieved by Volkswagen Group with its large array of brands that are maintained by the company. From the low cost Skoda and Seat brands to the to the extremely high cost Lamborghini and Bugatti, with the Volkswagen and Audi brands servicing its middle class customers somewhere in between. With brands that span all income levels, Volkswagen Group has become the most successful multibrand automobile manufacturer in the world.

In addition, every company is trying to create their niche, developing many alternatives in term of environmentally friendly cars, including hybrids, small performance turbo diesels and biodiesel cars. Thus, in future, the rivalry will be more intensive and companies will need to keep innovative, improving and making better cars.

Customer-centric approach of Tata Motors has led to the development of vehicles with technology rich design, features and interiors, such as premium compact car Zest, Hatchbacks Bolt and GenX Nano cars.

Opportunities: The external environment plays directly to Tata Motors advantage. In India the average household earned roughly 4,000 U.S. dollars, and only 38 out of every 1,000 people owned a car. With the poor economic state of India, Tata Motors was able to produce and sell the Nano car for 2,500, giving India an affordable alternative to motorcycles and scooters. Being able to produce a low-priced car is huge for Tata Motors considering the majority of India and China’s adult population do not own a car. Producing the lowest priced car on the market is putting Tata Motors in a position to corner the market in India and China. Also a huge opportunity for Tata Motors is that there are

The joint venture produces engines for models such as Audi A6L, Audi Q5, Audi A4L, Audi Q3, Audi A3 Sportback, Audi A3 Limousine, Magotan, CC Sagitar, Bora, Golf and Jetta. Volkswagen-FAW has become famous for the production of passenger cars. In 2014, Volkswagen-FAW, Audi produced A3 Sportback, Audi A3 Limousine and other merchandise products which are listed by the users, these products are now a leaders in each market segments.

In any market there are opportunities to be found. The automotive market is no different. For example, there has been a trend growing in the automotive market, which leans toward renewable energies and those vehicles that will leave less of an impact on their surrounding environment. Green technologies are tied into political agendas and public opinion. Porsche Automotive Group has not missed this less than subtle hint. In keeping with this trend, in the pasted decade Porsche has been developing electric cars (Porsche SE Group, 2016). Another opportunity that exists for Porsche Automotive Group is also one of their weaknesses. It is the fact that they specialize in luxury vehicles for an exclusive class of society. The current

It has made its name in the global market and has given a good competition to other companies in automobile sector.

Volkswagen has set a bold goal of dethroning Toyota as the world’s largest auto maker. This goal includes significantly increasing the North American market share, as Volkswagen currently holds only 2.2 percent of the United States market. Volkswagen’s strategy includes cutting prices and tailoring its cars to better fit the American lifestyle and tastes. This includes increasing the size of its vehicles and modifying certain amenities, such as increasing the cup holder size to fit the larger sized beverages which Americans are known to drink. In order to become the world’s largest auto maker by 2018, Volkswagen’s management team has set a lofty goal of selling 800,000 vehicles per year