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Wal Mart Essay

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What impresses me about Wal-Mart is its growth in the past four decades. It is unbelievable how large the company has gotten in the time it has been open. As of 2004, it had almost 5,000 stores across the world with profits of $9 billion. It is impressive that its strategy of low prices hasn't been duplicated by that many companies. Wal-Mart has also made the transition into the foreign market and has done extremely well. It has over 1,000 different foreign locations in nine different countries as of 2004. There are not many things that unimpressive about Wal-Mart. Their strategy is one of the best of any industry. Its international expansion is continually growing and it of sells the merchandise of ten stores combined. Wal-Mart …show more content…

Sam Walton found a strategy that he felt would work for his company. Implemented it into a few stores and when it work, he used it for all of his stores. He continued to improve every aspect of his company and used the same formula with each of his stores. Wal-Mart's strategy includes multiple store formats, low everyday prices, wide selection, a big percentage of name-brand merchandise, a customer friendly store environment, low operating costs, innovative merchandising, a strong emphasis on customer satisfaction, disciplined expansion into new geographic markets, and using acquisitions to enter foreign markets. Out of the five generic strategies Wal-Mart is employing the overall low cost strategy: lower cost and a broad cross-section of buyers. The chief components of its strategy included in Wal-Mart's multiple store format strategy include Discount stores, Supercenters, Sam's Clubs, and Neighborhood markets. The major components of Wal-Mart's expansion strategy for domestic stores is to use a "backward expansion" by starting in smaller geographic areas, saturating each area with stores before moving into the larger metropolitan centers. The components of merchandising innovation include testing, adapting, and applying a wide range of cutting-edge merchandising approaches. Wal-Mart's relies less on advertising than most other discount chains and

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