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Wean Itself Off Drugs

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As consumer awareness about the production process grows, there is increasing pressure on many companies to alter or completely change the way their goods are produced. Few industries are affected by this as much as the food industry, particularly the meat industry. A substantial increase in consumer knowledge about the industry, combined with continually increasing health concerns regarding the use of antibiotics and growth hormones, has led to large scale changes in the way producers are treating their livestock. The ability of an organization identify a growing market and alter the production process to suit that customer segment is key to the growth of smaller companies and the survival of larger ones. The article “How We Eat: Shoppers Push Meat Industry To Wean Itself Off Drugs” by (Kesmodel, Bunge, McKay, 1) focuses on the opportunities and issues farmers face when moving towards reducing or completely removing drug use. Although meat raised without antibiotics currently …show more content…

When the law changes imposing regulations such as minimum wage laws, quotas on production, work safety regulations, or limiting the use of certain inputs, companies must change their production process to fit these regulations. In 2013 the FDA “...asked producers of veterinary antibiotics to revise labels to make it effectively illegal for farmers and ranchers to administer drugs for the purpose of promoting growth” (Kesmodel et al, 1). Although this did not completely eliminate the use of antibiotics for growth purposes, it did force many ranchers to re-engineer their business processes. One of the main ways that farmers have changed the way they raise livestock is through the use of different methods to protect their livestock from disease such as using vaccines and probiotics to help protect animals (Kesmodel et al,

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