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Website Analysis Paper

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INTRODUCTION
The level of usability of a website is determined by how simple it is for a visitor to use and explore a website (Stokes, 2013, p. 95). Eataly is a company that sells Italian products online and in their various locations which also feature restaurants and activities that all relate to Italian food and products. The purpose of this paper is to assess the level of usability of the Eataly website and how four specific design topics, navigation, search options, professionalism, and breadcrumbs, impact the usability.
NAVIGATION/CONSISTENCY
The navigation of a website determines how site users move about the site and how they get to the page that contains the information that they are seeking. (Stokes, 2013, p. 95). An example of …show more content…

An example of this would be a retailer providing a search bar on their web page which allows consumers to search for keywords or specific products and then shows relevant information that’s on the site.
The website for Eataly features a search bar that is located on the center left of the header just to the right of the logo and is available on all pages. The search bar on the site allows for users to search for keywords and products that they believe the site may contain. The results page for searched items had a consistent design with only the number of items being shown changing. When searching for products the site quickly pulled up all three products that the company carries that fit my search for bread. I did notice however that when I searched with keywords that referenced company information instead of products I either received zero results or links to products but no links or references to the information desired such as the location of the Chicago …show more content…

The color scheme of the site is consistent across the site and is in line with the company’s logo. The site also doesn’t have any features that would distract or intrude while using the site such as ads or popups that ask for customer info. Another note is that links on the site that enable users to sign in or check their order popup in an overlay of the current page when clicked instead of taking users to a different page. An example of this is that when something is added to a shopping cart the site doesn’t force the user off the current page to go to the cart and the cart can also be viewed on any page without leaving the current page.
BREADCRUMBS
A breadcrumb is a visual design element on websites, usually featured just below the header, that shows users of the site where they are on the site and allows for them to be able to navigate the site faster since it shows them previous page links (Domagalski, n.d.).
Breadcrumbs are utilized in the sites design on every page besides the home page. The breadcrumbs are located right below the far-left side of the sites header but are not sticky like the header. The usage of breadcrumbs allows users of the site to quickly see which page they are located on and see which pages led them to it and go back to those pages quickly. An example of this is on the delicate olive oil page that shows the following breadcrumb: “Home > Extra Virgin Olive Oil >

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