INTRODUCTION
The level of usability of a website is determined by how simple it is for a visitor to use and explore a website (Stokes, 2013, p. 95). Eataly is a company that sells Italian products online and in their various locations which also feature restaurants and activities that all relate to Italian food and products. The purpose of this paper is to assess the level of usability of the Eataly website and how four specific design topics, navigation, search options, professionalism, and breadcrumbs, impact the usability.
NAVIGATION/CONSISTENCY
The navigation of a website determines how site users move about the site and how they get to the page that contains the information that they are seeking. (Stokes, 2013, p. 95). An example of
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An example of this would be a retailer providing a search bar on their web page which allows consumers to search for keywords or specific products and then shows relevant information that’s on the site.
The website for Eataly features a search bar that is located on the center left of the header just to the right of the logo and is available on all pages. The search bar on the site allows for users to search for keywords and products that they believe the site may contain. The results page for searched items had a consistent design with only the number of items being shown changing. When searching for products the site quickly pulled up all three products that the company carries that fit my search for bread. I did notice however that when I searched with keywords that referenced company information instead of products I either received zero results or links to products but no links or references to the information desired such as the location of the Chicago
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The color scheme of the site is consistent across the site and is in line with the company’s logo. The site also doesn’t have any features that would distract or intrude while using the site such as ads or popups that ask for customer info. Another note is that links on the site that enable users to sign in or check their order popup in an overlay of the current page when clicked instead of taking users to a different page. An example of this is that when something is added to a shopping cart the site doesn’t force the user off the current page to go to the cart and the cart can also be viewed on any page without leaving the current page.
BREADCRUMBS
A breadcrumb is a visual design element on websites, usually featured just below the header, that shows users of the site where they are on the site and allows for them to be able to navigate the site faster since it shows them previous page links (Domagalski, n.d.).
Breadcrumbs are utilized in the sites design on every page besides the home page. The breadcrumbs are located right below the far-left side of the sites header but are not sticky like the header. The usage of breadcrumbs allows users of the site to quickly see which page they are located on and see which pages led them to it and go back to those pages quickly. An example of this is on the delicate olive oil page that shows the following breadcrumb: “Home > Extra Virgin Olive Oil >
Download speed – the amount of data the user can download per second and is capped by their ISP. The slower the download speed for the user the slower the user can download the webpages and assets to view the website so the company will have to have to take their customers download speeds into account to decide what size of files is appropriate for their audience to access their website as quickly as possible.
Now recent years, navigability has become the axis of website designs. Existing mechanism haveproblem into two types. The major is to assess and measure a website’s navigability in contrast to a set of principles. Another is to
search engine will then search the world wide web for information relevant to the keywords or
From here we will be able to streamline the process for the users to get from one link to another link enabling the user to navigate the site easility. There are many aspects we must look at when we are gathering this information to allow for the best information provided to the customer
Day of the Dead Day of the Dead is a Mexican holiday to honor and remember the loved ones who have passed away. Day of the Dead or Dia de los Muertos is celebrated on October 31 through November 2 and is Mexico’s most important holiday. They spend a lot of money and time in celebrating this than any other holiday. Day of the Dead can be celebrated in either public or private places. Some celebrations in the public happen on the streets or parades.
The next deficient in the website deals with the learning aspect. The learning aspect and memory aspect go hand in hand with each other. In order to learn how to the new website functions memory must be incorporated. A combination of classical condition learning and observation learning are used to learn how to maneuver through the website. Classical conditioning learning involves learning by previous experience whereas observation learning involves learning by modeling (McLeod, 2014). For example, many users stated that they preferred the drop-down menu from the previous website because it made it easier to find common links that are used for to locate information. Navigating through the new website is tedious as many individuals refer to their memory and classical conditional learning to maneuver throughout the website. The website has changed drastically as far as the perception aspect. As a result,
Smoking is bad for you, so why do it? Quit.com is a website created to guide smokers in their journey to quit smoking with the help of Nicorette and NicoDerm. The purpose of quit.com is to persuade smokers to quit and to use their products, which is successfully done by the use of Pathos, Logos, and Kiaros. The appearance of the website is effective for the audience and the content is well organized and easy to navigate.
Technical documents, as is the homepage of Claflin University’s website, always have a target audience that dictates how information is structured for presentation. After some research, I found that university websites are mostly visited by prospective students and their parents; the target audience. These visitors’ visits are prompted by the need to complete some exploratory task such as finding out the cost of tuition or if a major is offered at the university. The homepage of a website sets the standard by which these visitors will hold the entire website, demanding that it meets the three (3) measures of excellence I will explore; accessibility, professional appearance, and clarity.
The user need only click on the logo to return to the home page each of the headings (new arrivals, dresses, tops & outerwear, etc.) is filled with subheadings which makes finding your desired item, or items, easy. The headings, full of subheadings, have overlapping parts which can be confusing. For example, under the shoes heading in flats there are sneakers which should not be in the same category. If anything they should be with the boots. Except for a few of these types of problems the navigation is pretty straight forward. For nearly all of its fonts ModCloth chose a sans-serif font which is easier to read on the internet. Sans-serif fonts do not have the little flourishes, or finishing strokes, which make the brain work harder to decipher, especially on the computer. This allows the user to stay on their website for longer periods of time and increases the chances that they will buy something. Which means that it serves its purpose because after all ModCloth is a company that’s main goal is to make money. The words sometimes overlap which could sometimes be a problem but it only happens every once in a while so it does not affect the legibility of the site
•What is “above the fold”: is the information that you immediately see upon opening the website
This paper will concentrate on two web sites. The fundamental difference between the two is how much one advertises, and how the other sets the viewer in the right direction. The better of the web sites, in my opinion, is the one
How does the Web site attempt to capture information about its customers? (Yunhen Tinoco) Red Lobster has changed its image to further reach out to its new crowd. I believe they are doing a great job in reaching out to the older, educated crowd. This is a group that is highly conscious about its consumption and enjoys eating out. The Web sites primarily messages are making smart choices, the freshest seafood, and it is marketing seafood as a healthy diet. Making smart choices is seen throughout its Web site. It has links such as Smart cooking tips, Smart tips for dinning, and eating smart. The menu has been changed to focus on its freshness. It has descriptive words as fresh, steaming, seaside, and wood-grilled, The Web site has a nutrition facts link, as well as a menu calculator that totals your meals calories, sodium, total fat, saturated fat, and carbohydrates. It also points out health benefits from Omega-3 fatty acids that are found in some fish and seafood. It’s smart cooking tips is designed to provide healthier, fish and seafood recipes. The 11 smart tips for dinning out also revolve around methods in which you can eat healthier. After looking through the Web site we can see a few areas where it can capture information from its consumers. Information can be gathered by collecting data from its menu calculator. Research can be made by seeing what consumers are selecting as their meal. Collecting this data can help to
Competition in the search industry is high. There are several search engines available, albeit Google holds the top percentage. Some of Google’s opposing forces are Yahoo!, Bing, and MSN search. The strongest is competitive rivalry and the weakest is buyer power. There is a big rivalry amongst search engines in gaining the newest advances and best technology to suit the customer. Buyer power is weak because there is no substitute for an online search engine. You could use an encyclopedia or something of that nature, but with online search engines,
In 2009, during their Searchology conference, Google introduced one of their newest ideas which was rich snippets. Rich snippets are additional details about regarding specific pages in the search results. Ever wonder why people started seeing reviews for their products directly in the SERP? Well this is the exact reason why.