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What Is The Bystander Effect?

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The social psychological phenomenon addressed in the Daily Mail Article ‘How ‘selfie syndrome’ has taken indifference to a different level’ is the Bystander effect. The Bystander effect as characterized by Hogg and Vaughan refers to the likelihood that people are less likely to help in an emergency situation when they are with others versus when they are alone. They also deduced that as the number of people present increases the less likely it is that anyone present will help (Hogg & Vaughan, 2014). The concept of the bystander effect was first established by John Darley and Bibb Latané in the 1960’s after the murder of Kitty Genovese. The purpose of their study was to establish how bystanders react in an emergency situation. Before investigating
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