Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble MICHELLE BARNHART ˜ LISA PENALOZA As the elderly population increases, more family, friends, and paid service providers assist them with consumption activities in a group that the authors conceptualize as the elderly consumption ensemble (ECE). Interviews with members of eight ECEs demonstrate consumption in advanced age as a group phenomenon rather than an individual one, provide an account of how the practices and discourses of the ECE’s division of consumption serve as a means of knowing someone is old and positioning him/her as an old subject, and detail strategies through which older consumers negotiate their age identity when it conflicts with …show more content…
Since 1994, the number of American adults over 50 who are providing care to their parents has tripled and now exceeds 10 million (National Institute on Aging 2008). At the same time, paid eldercare has become big business. Total annual revenues have been estimated at $264 billion (Freedonia Group 2008), of which 54% went to in-home care services and assisted living in 2006 (Reuters 2008). While much in-home care is medical care, nonmedical assistance is also common. In 2000, over 378,000 Americans over age 75 were receiving paid, in-home assistance with daily activities such as shopping, transportation, and grooming that fall outside of the category of medical care (National Center for Health Statistics 2004). Some older adults hire paid care providers because they have no family or friends available to provide assistance, but most paid caregivers join an existing group of family members or friends who are already helping the older person. The composition of this group and the types of assistance members provide has been shown to change over time as the older person’s needs and members’ circumstances change (Peek and Zsembik 1997; Waldrop 2006). The group of people that helps an older person to consume has yet to be considered by marketing scholars. Previous studies of group consumption have focused on the nuclear family (Davis 1976; Palan and
Elderly people (women and men age sixty-five or older) (Macionis, 2005), Have many obstacles to face as they grow older, many of these obstacles involve social inequality. Not only do the elderly have to learn to deal with many forms of Ageism (the stereotyping and prejudice against individuals or groups because of their age), some also have to deal with the fact that they do not have enough savings or pension benefits to be self supporting, for most people over sixty-five, the major source of income is social security (Macionis, 2005). This forces many elderly Americans back into the workforce to continue to earn money to support themselves and or spouses. Although many elderly Americans may choose
It is a known fact that people are living longer today and with older age comes many obstacles for which the elderly overcome. Such obstacles as; physical changes, mental changes, changes in income, friends, family, and at times their way of life. As the baby boomers are getting older, some find that their social life has declined because most of their friends have died. Moreover, some of the boomers are maintaining their lifestyles as though nothing has changed, while others are in the midst of significant changes in their lifestyles and their way of life. The purpose of this discussion board is to compare and contrast two social theories about aging and how it relates to the role of the caregiver. Furthermore, I will discuss the one new
The challenge America now faces is the number of people reaching retirement will double in number by 2030, and the U.S. population will increase almost 20 percent ("Our Aging Nation," 2015). The goal is for the elderly to maintain and live with independence and dignity, as well as, provide a wide range of professional health and social service expertise, home care, and residential support and services that will be needed ("Our Aging Nation," 2015). Since the number of caregivers needed for this population will not be able to meet the demands other resolutions are considered necessary.
In America, people are changing their views on aging and the elderly. Some of the reasons that the attitudes are changing could be due to more elderly people are remaining in the work place longer, as opposed to retiring early. Riffkin (2014). And there is the fact that we baby boomers are living longer. Even though the U.S. only ranks 53rd with a life expectancy of 79. That’s an increase of one year since 2010. (“The World: Life Expectancy” 2016)
In the U.S, one in four will be aged 60 years and older by 2050 (U.S. Census Bureau). This represents an overwhelming number of people who will either be in the caretaker role or be the ROC. Like today, most of the care will be provided by informal unpaid caregivers. The number of informal unpaid caregivers is expected to rise from 20 million in 2000 to 37 million in 2050 (Office of the Assistant Secretary for Planning and Evaluation [ASPE], 2003). Because of the burden of care giving, many caregivers will experience depression, poor health and quality of life (Etters, Goodall, & Harrison, 2008). Their well-being is an important public health concern.
Adult children caring for their aging parent or grandparent provide the majority of informal support. This is due in part because grandmothers “raise their grandchildren to believe in lifetime reciprocity”, grandchildren often feel an obligation to care for their aging family members (Novak, 2012, p.191). Furthermore, a heavy reliance on family support may be due to a lack of trust exists towards formal health care programs, a lack of access, or a general lack of
With home care becoming the next wave of long-term care services that will help keep Baby Boomers out of institutional programs and skilled nursing facilities, it will require a supplemental add-on support for family members or the at home caregiver as respite care and compensation for this care will have to be financially addressed. Adult day services provide the aging adult with physical exercise, social activities, and cognitive engagement. The Baby Boomers independence and acknowledgment of traditional long-term care institutions will bring change to the style and type of adult day care activities offered, as they are more engaged with technology, and at keeping themselves as active as
In the fiscal year 2010, (O’Shaughnessy, 2012) only about 5.1%, or 3 million people, out of the 57.8 million people age sixty and over, received services funded by the Act. These services included home delivered meals, home care, personal care, or case management services on a regular or intensive basis. About 14%, 8 million people, received other services, such as transportation, congregate meals, or information and assistance on a not so regular basis. A report was made by the Government Accountability Office stating that their findings were that many older people are in need of meals and other supportive services to help remain independent in their own communities, but a large portion of them are not getting the help they are in need of. Some barriers causing this lack of help are lack of funding and lack of knowledge among the older Americans that they may be eligible for benefits and services can be available for them.
addition, the policy indirectly supports the families of the elderly. It does so by offering services to caregivers that prevent or shorten costly nursing home placements, relieving financial strain, and providing educational programs to give a better understanding of aging. However, due to insufficient funding OAA services have restricted access and cannot reach all the elderly in need. Statistical demographics reveal that 27% of seniors that are receiving services are below the poverty line, recipients are more likely to be female (71% vs 57%), twice as likely to be rural, more likely to live alone, have less income, less educated, and less healthy than the average senior (Herrera 2013).
If you've ever thought about senior homecare, you've probably heard or read some home care myths that made you stop and think twice about it. With only a third to a half of seniors receiving homecare going through a professional care agency, many family care providers wonder what the reluctance is. Perhaps some of the myths are true?
As individual get older they will depend on children or other family member to help take care of their healthcare needs. Caring for the elderly has turned into a national issue that can be identified with by most individuals across the nation. It estimated that one out of every five homes within the United States of America over 22.9 millions home will have someone who is takes care of an elderly relative or friend. They are over an estimated 44.4 million individuals providing care in one form or another who are over the age of 18 as or 2004 per AARP.
Caring for the elderly and disabled has always been a relevant issue among American’s; however, not until recently has it become a significant issue within society. Change has occurred in the past couple decade as the workforce dynamics have transitioned from the family based farm living to the inner city, college educated worker who follows opportunity. Decades ago it was common place to have an aging relative live with the family in a multi-generational home; however, that is no longer a practical option in many cases. Although this transitioning of society has created a new issue and that is providing care to those elderly or disabled members of society who cannot rely on the support of family
A study that used data from the National Long-Term Care Survey (NLTCS) was conducted at the Center for Demographic Studies at Duke University to look at who receives in-home care from a sample of 2428 adults. They found that overall the odds of receiving at least one hour of home care services were about 2 times greater for older people with family incomes over $75,000 per year and at the same time, the odds for receiving the same services for individuals with family incomes over $30,000 were .22 times the odds of families in the lowest income category (Alexander L. Janus1* and John Ermisch2). The same study showed that 63% of caregivers were paid by personal sources and 28% by Medicaid (Alexander L. Janus1* and John Ermisch2). This means that only 9% of the caregivers work with individuals that fall between the highest income category and the lowest income category further showing the lack of HCBS services accessible to the population of people 65 and older who do not fall in the middle income
To compensate for this, many are looking towards helping older adults stay in their home for as long as possible, even if they experience functional or cognitive impairments. This idea is known as aging in place. In the USA, 95% of adults over the age of 75 want to age in place. There are benefits and challenges to aging in place. The benefits of aging in place are that it improves perceived quality of life and is cost-effective, whereas the challenges include declines in cognitive and functional abilities of older adults, as well as time pressures on formal and informal caregivers who must visit older adults in their homes throughout the community (Connelly, Laghari, Mokhtari, & Falk, 2014).
In order to explore the individual experiences of an older adult in the United States, we conducted an interview of a 78-year-old white male living in Silver Spring, Maryland. Throughout this paper, the interviewee will be referred to as Edgar; this is not his real name. The interview was conducted in the home of one of the interviewers because it is close to Edgar’s home. Throughout the interview, we discussed Edgar’s personal experiences with ageism, the physical and psychological effects of aging, family and social supports in old age, and the transition from work to retirement. While his experiences with personal aging are similar to that of many other individuals his age, his experience as full-time male caregiver offers unique insight into an unofficial occupation dominated by women.