Why And How Gender Stereotypes

Better Essays

Why and How Gender Stereotypes in Advertisements are Challenged Traditional gender roles were constructed based on devotion to cultural value as well as social construct based geographical placement. Males were usually associated and expected to express masculinity while females on the other hand had to express femininity (Ickes). The gender roles have been preserved for too long and it has become almost like a permanent component of a society—like a body part itself, rather than a constructed norms. Thus, the traditional gender roles are not easily eradicated, nor revamped. Rather, deviating from gender roles is considered a taboo. As a result of unwritten law of gender roles, gender stereotype rises. Gender roles, according to (Eisenchlas) gender stereotype is defined as a shared belief hold by society about what is appropriate for an individual on the basis of a person’s sex. The issue with gender stereotype is it often favours one gender and degrade other although this is not the case at all times. Researches have shown that gender stereotypes is really influential, it affects our daily actions and decisions such as in job recruitment, and education opportunities (Sala and Stone). This is the reason why gender stereotype is distressing. Although gender roles have so much evolved as the society does, the belief which stresses the differences in status between male and female continues to be asserted.The maintenance of the traditional gender roles can be explained by

Get Access