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Popularity And The Development Of E-Business

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With the rising consumerism, buying and selling of goods have been the focal point of many business organizations. Gradually the technological advancements and consumer driven markets, lead to the development of e-business. To satisfying the exponentially growing tech savvy consumers e-business is an excellent strategy as it provides convenience, flexibility, and variety. One of the key ingredients needed for online business is trust. Therefore, in such a scenario website design, interface, and ratings are important means for its consumers to build their trust. One booming industry that over the past couple of years has gained momentum is shopping online for shoes. Why E-Business gained Popularity and its Benefits Over the past decade or more, the readily available and accessible Internet has revolutionized the current marketing environment (Sunhilde, & Hajnalka, 2011). According to Sunhilde and Hajnalka (2011), e-business is defined as “how businesses are managed electronically, and using Internet based technologies” (p. 35). Therefore, the fast paced life of consumers no longer relies on the long waiting period for purchasing in-store goods; instead they prefer their one click technology on their smart phones or gadgets. Another significant factor that has contributed towards this change is the widespread use of credit cards and other secured sites such as PayPal (Sunhilde, & Hajnalka, 2011). Digitization of business, provides a platform to display a multiple variety of

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