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Why Is Best Buy Successful

Decent Essays

Best Buy is regarded as the world’s biggest electronics retailer with various channels around the United States and the world. The central headquarters are in Richfield, Minnesota. The organization was founded in 1966 by Gary Smoliak and Richard Schulze. Best Buy has been successful over the years through the incorporation of various methods that helped it beat the competition. The company’s primary competitors are Amazon.com, Walmart and Costco. The organization has also faced a lot of challenges mainly due to the changing times where people primarily use the internet to purchase items rather than going to the shop themselves.
Various factors contributed to the success of Best Buy. One of the reasons was that when they decided to go global …show more content…

They conducted a thorough research to help determine which divided target was generating more money and where they are mostly found to train their employees to mark those customers. For those shops that registered a large number of mom shoppers from the suburbs, the organization placed special assistants to assist the mothers to go in and out with the minimum time possible with all the items that they needed in hand. In those shops that attracted technology geeks, the store offered a knowledgeable salesperson plus a separate home theatre …show more content…

Since Apple products are more expensive in Europe than the United States, the workers used their free time to rush over to the store to pick up a MacBook or an iPod. The customers usually had to search the aisle for the products, and the management decided to rearrange the store (Armstrong, Kotler, Harker, and Brennan 2015). They placed all the Apple appliances at the front and changed the signage to simple English. As a result, the sells increased with 67 percent from the Eastern Europeans.
Best Buy has faced some challenges in the recent years. Among them is that they have struggled to maintain their dominance in the retail world because of the consumers and not so interested in entertainment centers, big television sets, and computers. Another challenge is “showrooming” where a customer goes into the shop, looks, touches, and even tests out a product then leaves empty handed and end up purchasing the item

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