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Why Woolworths Failed as a Business

Decent Essays

Based on the text above, and the financial data provided (Tables 4.11-4.13), to what extent was it inevitable that Woolworths would fail as a business? Justify your view, using suitable ratios to support your judgment. (35 MARKS)

Business failure refers to a company ceasing operations following its inability to make a profit or to bring enough revenue to cover its expenses. A profitable business can fail if it does not generate adequate cash flow to meet these expenses. There are many factors that affect a businesses ability to succeed, including the consumer demand for the product and the surrounding competition within the operating market, however it ultimately comes down to the firms financial efficiency and its ability to cover …show more content…

Both of these downfalls suggest that the company’s financial position was steadily decreasing and illustrates the reason for Woolworth’s loosing shareholders during this time. As well as this, 2008 brought an economic downturn, which meant the business would of found it hard to secure any source of finance from banks or potential investors, again contributing towards the businesses financial problems and indicating that it was inevitable that Woolworth’s would fail as a business.

On the other, although the majority of the information shown in the case study presents arguments for the fact that it was inevitable that Woolworths would fail as a business, it is also shown that the company was once a reputable company and generated high levels of consumer demand through the customer being able to buy “pick-n-mix sweets, a DVD, a magnifying headlight and a cheese grater “ in the same store. The revenue generated within the first six months of 2008 was £1107 million, which suggested that the firm was able to sell efficiently to an extent. If the financial department at Woolworth’s had evaluated the balance sheet and income statement from previous years, they would have potentially been able to minimize the risk of the high expenses, reduced profit margins and overall prevent the administration of the company that occurred in 2008. This point therefore indicates that it was not entirely inevitable that Woolworths would fail as a business, as measures could have been carried

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