William David Ross 's Theory Of Right Conduct

2035 Words9 Pages
William David Ross’s theory of right conduct is an alternative to utilitarianism and deontological theories. Instead of focusing on the happiness and pleasure created from actions or the duty to perform a certain kind of action, Ross offers claims that prima facie duties should be the basis of moral decision-making. In this paper, I will explain the general concept of a prima facie duty and present Ross’s seven prima facie duties and how one makes moral judgments when they conflict.
According to William David Ross, there are distinct “prima facie” duties that people can make reference to for guidance when trying to resolve moral dilemmas in life to decide the best solution that would lead to the best outcome. They are duties that one must act upon unless the duties conflict with other duties of equal or stronger obligation (W.D Ross). His theory is not subjective, but Ross believed there was an objective fact of the matter to help you decide what to do. Certain circumstances or features of the conflict determine what one must do after all things are considered. If the action has some morally relevant feature that favors performing the action and if that feature is the only morally relevant feature in one 's situation, then it would be the individuals all things considered duty. Moral Judgment is the only method one has because no super-principle will be there to help justify moral situations and no central intrinsic good stating the plurality of the essential primary
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