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YETI Cooler Research Paper

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Roy and Ryan Seiders, brothers, invented the YETI cooler because of their love for the outdoors. They were always outside. Whether it is fishing, hunting, or even camping, you would not find the brothers sitting on the couch watching television. In 2006, they made their first cooler and it has taken off ever since. They wanted a cooler that would live up to their standards, which were being tough and keeping things colder, longer. Their mission was simple: “Build the cooler we’d use everyday.” Their target market is the serious outdoorsmen. YETI has many products, of course their coolers being the main item. They have the Tundra (made for tailgating/ fishing/ hunting), the Hopper (smaller cooler meant for on-the-go use), the Roadie (a smaller

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