. The following information from a business article titled, “PLDT cuts full-year profit forecast after third-quarter results disappoint” was posted on Interaksyon.com (Date accessed: March 11, 2015) on November 4, 2014. From the article, PLDT management reported that PLDT’s 2014 third-quarter net income was down to P7.9 billion in the same period in 2013. “Our third quarter results reflect intensifying competition in the cellular space of our business, to which we have taken measures to respond to competition and stabilize our share of market. Smart, Sun and Talk N’ Text undertook to match or neutralize price aggression on the prepaid front, effectively lowering price points for the same level of activity”, “Manuel V. Pangilinan*, PLDT Chairman said*.” “Based on this market assessment and on the information available to the company, PLDT is revising its profit guidance for the full-year to P37 billion from the P39.5 billion previously disclosed,” Mr. Pangilinan said. Question: How do you think will PLDT investors react to this piece of information? “What do you think* will happen to its stock price*?” Explain your answer.
. The following information from a business article titled, “PLDT cuts full-year profit forecast after third-quarter results disappoint” was posted on Interaksyon.com (Date accessed: March 11, 2015) on November 4, 2014. From the article, PLDT management reported that PLDT’s 2014 third-quarter net income was down to P7.9 billion in the same period in 2013. “Our third quarter results reflect intensifying competition in the cellular space of our business, to which we have taken measures to respond to competition and stabilize our share of market. Smart, Sun and Talk N’ Text undertook to match or neutralize price aggression on the prepaid front, effectively lowering price points for the same level of activity”, “Manuel V. Pangilinan*, PLDT Chairman said*.” “Based on this market assessment and on the information available to the company, PLDT is revising its profit guidance for the full-year to P37 billion from the P39.5 billion previously disclosed,” Mr. Pangilinan said. Question: How do you think will PLDT investors react to this piece of information? “What do you think* will happen to its stock price*?” Explain your answer.
Chapter12: Corporate Valuation And Financial Planning
Section: Chapter Questions
Problem 9P
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Question
a. The following information from a business article titled, “PLDT cuts full-year profit forecast after third-quarter results disappoint” was posted on Interaksyon.com (Date accessed: March 11, 2015) on November 4, 2014. From the article, PLDT management reported that PLDT’s 2014 third-quarter net income was down to P7.9 billion in the same period in 2013.
“Our third quarter results reflect intensifying competition in the cellular space of our business, to which we have taken measures to respond to competition and stabilize our share of market. Smart, Sun and Talk N’ Text undertook to match or neutralize price aggression on the prepaid front, effectively lowering price points for the same level of activity”, “Manuel V. Pangilinan*, PLDT Chairman said*.”
“Based on this market assessment and on the information available to the company, PLDT is revising its profit guidance for the full-year to P37 billion from the P39.5 billion previously disclosed,” Mr. Pangilinan said.
Question: How do you think will PLDT investors react to this piece of information? “What do you think* will happen to its stock price*?” Explain your answer.
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