. Which of the following is correct?

Practical Management Science
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Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Question 12
Suppose a firm is trying to decide on a price increase for their product. If they
increase their price by $1 a unit and run an advertising campaign there is a
probability of 1/4 that they will realize a profit of $1,400,000 and a probability of
3/4 that they will incur a loss of $350,000. If the firm does not increase its price,
they will earn a profit of $80,000. Which of the following is correct?
the firm does not have enough information to make a decision
the firm should decide to increase its price
the firm should decide to not increase its price
Transcribed Image Text:Question 12 Suppose a firm is trying to decide on a price increase for their product. If they increase their price by $1 a unit and run an advertising campaign there is a probability of 1/4 that they will realize a profit of $1,400,000 and a probability of 3/4 that they will incur a loss of $350,000. If the firm does not increase its price, they will earn a profit of $80,000. Which of the following is correct? the firm does not have enough information to make a decision the firm should decide to increase its price the firm should decide to not increase its price
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