1. Competitive Intelligence is primarily used to: Benchmark your business against other businesses in the same industry. Find the quickest way to saturate the existing market.

Principles of Information Systems (MindTap Course List)
12th Edition
ISBN:9781285867168
Author:Ralph Stair, George Reynolds
Publisher:Ralph Stair, George Reynolds
Chapter2: Information Systems In Organizations
Section: Chapter Questions
Problem 6DQ
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1. Competitive Intelligence is primarily used
to:
Benchmark your business against other
businesses in the same industry.
Find the quickest way to saturate the
existing market.
Find the most cost-effective way to grow
your business.
Analyze your company's current profit
compared to last year's profit.
2. Select which statement is correct in
regards to competitive intelligence.
Competitive intelligence is a non-ethical
practice.
Competitive intelligence leverages
technology to evaluate industry data.
Competitive intelligence is not important as
long as your profit margins are high.
Competitive intelligence is only needed
when you first open a new business.
Transcribed Image Text:1. Competitive Intelligence is primarily used to: Benchmark your business against other businesses in the same industry. Find the quickest way to saturate the existing market. Find the most cost-effective way to grow your business. Analyze your company's current profit compared to last year's profit. 2. Select which statement is correct in regards to competitive intelligence. Competitive intelligence is a non-ethical practice. Competitive intelligence leverages technology to evaluate industry data. Competitive intelligence is not important as long as your profit margins are high. Competitive intelligence is only needed when you first open a new business.
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