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1. Describe the
2. Define marketing research and explain why companies have to engage in this exercise.
3. Identify five sources of secondary data and describe how these can be used in marketing research.
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- 1. Discuss the real value of marketing research and marketing information and how that value is attained. 2. Discuss the sources of internal data and the advantages and disadvantaged associated with this data. 3. Explain the role of secondary data in gathering customer insights. Where do marketers obtain secondary data, and what are the potential problems in using such data? 4. What are the advantages of web-based survey research over traditional survey research? 5. Conduct a web-based survey to at least 20 college students from different universities to learn what services their university could offer to better meet student needs.Hello, Please prepare a marketing research report presentation in power point and upload the file here. You should follow the steps blow. 1 Define the research problem 2 Conduct a literature review 3 Develop the research questions 4 Design the research methodology 5 Collect the data 6 Analyze the data 7 Draw conclusions and make recommendations 8 Present the findings 9 Evaluate the research process Please use the same sample project and draft a research report which should include table of contents, literature review and all the important ingredients of the report. The contents of the report can be brief but it should cover all the important heading.Hello, Please prepare a marketing research report in MS word and upload the file here. You should follow the steps blow. 1 Define the research problem 2 Conduct a literature review 3 Develop the research questions 4 Design the research methodology 5 Collect the data 6 Analyze the data 7 Draw conclusions and make recommendations 8 Present the findings 9 Evaluate the research process Please use the same sample project and draft a research report which should include table of contents, literature review and all the important ingredients of the report. The contents of the report can be brief but it should cover all the important heading.
- 1. Which best define quantitative research? A. During quantitive research the researcher collects documents and numerical data to address theresearch. B. Quantitative research explains a phenomenon by means collecting numerical data throughsurveys and observations. C. Quantitative research is subjective in nature and address the research within the interpretivist paradigm D. Quantitative research explains a phenomenon by means of collecting numerical data throughsurveys and observation and analysing the data with statistical procedures. 2. In the structuralist paradigm research is objective and the researcher uses a quantitative approach toaddress the research objectives. True False9- The main function of business research is to: a. Attempt to forecast the future behaviour of market only b. Provide the solution to a business problem. c. Identify organizational needs only d. Provide information to assist managers in making business decisions Clear my choiceThe Vice President of sales of International production company is wondering how the recently introduced marketing strategy is not working and the sales of the company is declining day by day. The situation becomes worsen when many competitors also introduced the similar products and its really affecting the sales of the company and the success of the organization was also at risk in the long run. A What is construct in a research? Write in your own understanding. B What would be the construct of the present business problem given above? C Develop the theoretical Framework of the present business problem from your understanding. NOTE : please answer all 3questions pleaase
- Which step is considered crucial to the marketing research process because it identifies the questions that must be answered? a. Setting objectives and research needs b. Designing the research project c. Collecting data d. Analyzing and interpreting the data e. Developing and implementing the action planComment on the following statements: a) The primary responsibility for determining whether marketing research activities are necessary is that of the marketing research specialist. b) The information research process serves as a blueprint for reducing risks in making marketing decisions. c) Selecting the most appropriate research design is the most critical task in the research process.a) To get a full appreciation of the extract, what type of data would you collect in conducting a market research and why? b) Further draw up Five (5) research question. c) Which data collection instrument agrees with the type of data you would collect?
- 1. Define the term ‘research context’? Why is it important to frame a very clear and concise research question? 2. Explain the term ‘applied research’?Provide some examples of applied research tools& methods and explain how they can be applied to research? 3. Briefly discuss four different data collection techniques involved in research.What are the steps in the research process? Explain each. Step 1: Identify the research problem and objectives. Step 2: Develop the research design. (It should consist of at least five survey questions.) Step 3: Collect data about the competitors in the central business district. Step 4: Analyze data and interpret research findings. Step 5: Prepare the research output.Hello, Please prepare a marketing research report in MS word and upload the file here. You should follow the steps blow. 5 Collect the data 6 Analyze the data 7 Draw conclusions and make recommendations 8 Present the findings 9 Evaluate the research process Please use the same sample project and draft a research report which should include table of contents, literature review and all the important ingredients of the report. The contents of the report can be brief but it should cover all the important heading.