1. Describe the product Package of Primer Inc. by Identifying the tangible and non-tangible (service) components. 2. From an operations management position, why is the company able to charge premium prices? Why are customers willing to pay the premium price? 3. Describe the operations of Primer Inc. in terms of the four Vs (Volume, Variety, Variability, and visibility), indicating whether each variable is high or low, and its implication for strategy. 4. Explain the role of the following functional areas in supporting the organization’s current operations strategy a. Procurement b. Finance c. Marketing d. Human Resource Management 5. How should each of the following Strategic Operations Management decisions be managed to ensure the success of the company. a. Product and service design b. Managing Quality c. Process strategy d. Location strategy e. Layout Strategy f. Human resources g. Supply chain management h. Inventory Management i. Scheduling j. Maintenance

1. Describe the product Package of Primer Inc. by Identifying the tangible and non-tangible (service) components. 2. From an operations management position, why is the company able to charge premium prices? Why are customers willing to pay the premium price? 3. Describe the operations of Primer Inc. in terms of the four Vs (Volume, Variety, Variability, and visibility), indicating whether each variable is high or low, and its implication for strategy. 4. Explain the role of the following functional areas in supporting the organization’s current operations strategy a. Procurement b. Finance c. Marketing d. Human Resource Management 5. How should each of the following Strategic Operations Management decisions be managed to ensure the success of the company. a. Product and service design b. Managing Quality c. Process strategy d. Location strategy e. Layout Strategy f. Human resources g. Supply chain management h. Inventory Management i. Scheduling j. Maintenance

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter19: Pricing Concepts

Section: Chapter Questions

Problem 6DRQ

See similar textbooks

Similar questions

2a. An analysis of Revere Beach Corporation's operating income changes between 2021 and 2022 show the following: Operating income for 2021 $4,750,000 Add growth component 180,000 Deduct price-recovery component (60,000) Add productivity component 285,000 Operating income for 2022 $5,155,000 Required: Is Revere's operating income gain consistent with the product differentiation or cost leadership strategy? Explain briefly. 2b. An analysis of Terbolt Corporation's operating income changes between 2021 and 2022 show the following: Operating income for 2021 $4,750,000 Add growth component 75,000 Add price-recovery component 398,000 Deduct productivity component (50,000) Operating income for 2022…
9. Which investment is the most engaging, if the cost of money is 9%?a. Investment Cb. Investment Ac. Investment Bd. Any of the investmente. None of the AboveAs an operations manager of OPQ Furniture, you must make a decision about adding a line ofrustic furniture for physical distribution. In discussing the possibilities with your sales manager, you decidethat there will be definitely be a market and that your firm should enter the market. However, because ofrustic furniture has a different finish than your standard offering, you decide you need another processline. There is no doubt in your mind about the decision, and you are sure that you should have a secondprocess. But you do question how large to make it. A large process line is going to cost $400,000; a smallprocess line will cost $300,000. The question therefore is the demand for rustic furniture. After extensivediscussion, you determine that the best estimate you can make is that there is a two out of three chanceof profit…
Please answer this question: 1. Traveling requisition used for one time capital purchases. A. False B. True 2. Invitation for bid is used to buy when: A. The specifications are designed for one supplier. B. The buyer has wants a competition on the best offer, C. There is complete monopoly. D. The buyer prefers a specific supplier. 3. Spend analysis is the process of determining how much to pay for service A. False B. True
Your Boss is looking over a Breakeven Chart which you have prepared to portray the Cost Volume Profit relationship of proposed plan of operations. He comments, “The chart only tells me more we sell more profits we make.” What will be your reply? How will you convince your boss that BEP analysis is important for every organization, it gives a way to design production units and identifying profits and losses?
Determine which factor of production is needed in the following problem. 1.The ABM manufacturing Co.hired a gardener.He uses a lawn mower for landscaping.Which factor of production would you consider this machine? 2.The owner of the company withdrew cash for the salaries of thw employees.which factor of production would you consider cash on hand? 3.The top manager of the firm said "the great ideas,consepts and emotional determination of a person to produce something that consumers want to buy" is very important for the company.What factor of production describes the ability to create great ideas? 4.The farmers planted pineapple cutting in the vacant area located in their locality.Which factor of production would you consider a pineapple plantation?
Part 1. Assessed PLO: To recognize the contribution of operations management to an organization’s strategic goals Q1. List 6 ways in which poor operational performance can impact the overall success of the company. When there is poor operational performance involved in a companies management Q2. Give examples of factors influencing capacity, using the six categories presented in class. Q3. Give one example of operations management strategic goals in each four categories using the BSC template, including the goals, measures, targets and initiatives
Develop a level aggregate plan for the Draper Tax Companyif back orders are permitted.(a) Show what would happen if this plan were implemented.(b) Calculate the costs associated with this plan.(c) Evaluate the plan in terms of cost, customer service,operations, and human resources.
(a) Explain how the long-run average cost curves will differ between a private hospital and a soft-drink manufacturing company, and discuss how this would affect the optimum output level in each company. (b) Formidable Manufacturing Company has the following cost functions in the short run, where production level, Q is measured in ‘000s of units:?? = 0.5?3 − 2?2 + 5??? = 7(i) Calculate the optimum output level for this company in the short run (ii) Calculate the marginal cost for this company at a production level of 2,500 units(iii) The industry for in which Formidable Manufacturing Company operates classifies its members by the following output:Size Micro Small Medium LargeOutput (Q): 0-1000 1000-3000 3000-6000 >6000In the long run, the AVC for this industry is given by: ??? = 0.4?2 − 3? + 15.Determine the optimum plant size for this industry. (c) In merging with Air Jamaica, Caribbean Airlines sought to gain an advantage from operating with economies of scale. Discuss the ways in…
Questions1) How is the output of a standard breakeven analysis model interpreted to yield the make-or-buy decision? What critical strategic factors should an operations manager consider in ensuring the efficacy of any outsourcing decision beyond just cost? In your answer provide an example to illustrate the key points that you are making.
1. What problems arise from the use of out-of-date technology?2. Why is the FAA relying on ancient hardware and software?3. Why will it take several years to convert to new hardware and software? What problems are the controllers likely to encounter in the conversion process?4. What options are available to the FAA? Hint: Do some additional research.5. As a governmental agency, costs and funding are an important issue. Are there ways to minimize the issues with cost?6. Write a report to management that describes the primary cause of the problems, a detailed plan to solve them, and show how the plan solves the problems and describe any other benefits it will provide.
What is the purpose of sales and operations planning? Describe the S&OP procedure.
1. The manufacturer must translate customer requirements into detailed product and process specifications. Making the translation is the role of the following, except a. research and development b. distribution c. engineering d. product design 2. The following operations systems are predominantly goods-producing, except: a. Car assembly b. Hospitality c. Food processing d. Organic farming 3. This is much broader and long-term than competitive advantage. a. Comparative advantage b. Economic advantage c. Absolute advantage d. Strategic advantage