1. How do new buy, straight rebuy, and modified rebuy differ?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter18: Personal Selling And Sales Promotion
Section18.5: Sales Management Functions
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1. How do new buy, straight rebuy, and modified rebuy
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Transcribed Image Text:1. How do new buy, straight rebuy, and modified rebuy differ?
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