1.Select a technological initiative implemented in a McDonald's 2. The nature of the technological initiative, the purpose and the changing 3.effect of the implementation, and benefits of such implementation to the McDonald's

1.Select a technological initiative implemented in a McDonald's 2. The nature of the technological initiative, the purpose and the changing 3.effect of the implementation, and benefits of such implementation to the McDonald's

Principles of Information Systems (MindTap Course List)

12th Edition

ISBN:9781285867168

Author:Ralph Stair, George Reynolds

Publisher:Ralph Stair, George Reynolds

Chapter10: Information And Decision Support Systems

Section: Chapter Questions

Problem 3TA

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Concept explainers

Applications of CRM

Customer Relationship Management (CRM) is a software/ tool that helps a business to manage its relationship with its customers, clients, and vendors. In other words, CRM software assists businesses in improvising their relations with their customers throughout the buying process. It is an end-to-end solution comprising service cloud, commerce cloud, marketing cloud, AI-based Customer Data Platform (CDP), and sales cloud.

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1.Select a technological initiative implemented in a McDonald's

2. The nature of the technological initiative, the purpose and the changing 3.effect of the implementation, and benefits of such implementation to the McDonald's

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