(An excel file using shown formulas 2. National Scan, Inc., sells radio frequency inventory tags. Monthly sales for a seven-month periodwere as follows:Month Sales (000 units)Feb.Mar.15Apr.2018MayJun.Jul.22Aug.20a. Plot the monthly data on a sheet of graph paper.b. Forecast September sales volume using each of the following:(1) The naive approach(2) A five-month moving average(3) A weighted average using .60 for August, .30 for July, and .10 for June

Forecasting is the process of estimating the future demand using the previous or historic data of…

Answered: 2. National Scan, Inc., sells radio…

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter14: Pricing Strategies

Section14.2: Forecasting Demand

Problem 1LO

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Under what conditions might a firm use multiple forecasting methods?
Al Maha Plastic manufacturing Companies last Six weekly values of Sales were 90, 110, 115, 135, 140, 150 and 160 units. Forecasts (same for all the six weeks) were 110 units for all the weeks. Calculate MAD, and Tracking Signal for these six weeks. Wee k Actual Sales Forecaste d Sale Error Cumulative Error Absolute Error Cumulative Absolute Error MAD Tracking Signal 1 2 3 4 5 6 7
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Handy, Inc., produces a solar-powered electronic calculator that has experiencedthe following monthly sales history for the first four months of the year, inthousands of units:January 23.3 March 30.3February 72.3 April 15.5a. If the forecast for January was 25, determine the one-step-ahead forecasts forFebruary through May using exponential smoothing with a smoothing constant of a=.15.b. Repeat the calculation in part (a) for a value of a= .40. What difference in theforecasts do you observe?c. Compute the MSEs for the forecasts you obtained in parts (a) and (b) forFebruary through April. Which value of a gave more accurate forecasts, basedon the MSE?
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National Scan, Inc., sells radio frequency inventory tags. Monthly sales for a seven-month period were as follows: Month Sales (000 units)Feb. 19Mar. 18Apr. 15May 20Jun. 18Jul. 22Aug. 20 Forecast September sales volume using each of the following: (1)The naive approach. (2)A five-month moving average. (3)A weighted average using .60 for August, .30 for July, and .10 for June.
Q5) Monthly sales for a six month period are as follows: Month SalesJan 18,000Feb 22,000Mar 16,000Apr 18,000May 20,000June 24,000 Compute the sales forecast for July using the following approaches: (1) Four-month moving average; (2) Weighted three-month moving average using .50 for June, .30 for May and .20 for April;(3) Exponential smoothing with α (smoothing constant) equal to .40, assuming a February forecast of 18,000
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4 .Substitute for Problem # 4 on in attachment)-Calculate the MAD,revised MAD and the Revised Forecast for months 1-6 for the following three groups,where the Forecast stands for Forecast Demand.Has your forecast improved ? Tell me how would you go about improving the revised forecast( for each of the three groups)without actually doing so? Estate Planning Group Auditing and Accounting Group Business Consulting Group Month Actual Demand Forecast Actual Demand Forecast Actual Demand Forecast 1 100 125 270 230 140 135 2 90 125 240 230 130 135 3 110 125 280 230 160 135 4 115 125 260 230 180 135 5 130 125 300 230 200 135 6 115 125 220 230 190 135
1. Omar has heard from some of his customers that they will probably cut back on order sizes in thenext quarter. The company he works for has been reducing its sales force due to falling demand andhe worries that he could be next if his sales begin to fall off. Believing that he may be able to convince his customers not to cut back on orders, he turns in an optimistic forecast of his next quartersales to his manager. What are the pros and cons of doing that?
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