3) A shoe retailer plans, for the period, net sales of $3,000,000 with a 20% profit and 25% operating expenses. The anticipated markdowns are 15%, along with sales discounts at 2% and shortages of 3%. Cash discounts to be earned are estimated at 5%, and alterations are 1% of net sales. What initial markup % is needed for this retailer's merchandise to achieve the desired profit goal?

EBK CONTEMPORARY FINANCIAL MANAGEMENT
14th Edition
ISBN:9781337514835
Author:MOYER
Publisher:MOYER
Chapter3: Evaluation Of Financial Performance
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3) A shoe retailer plans, for the period, net sales of $3,000,000 with a 20% profit and 25%
operating expenses. The anticipated markdowns are 15%, along with sales discounts at 2%
and shortages of 3%. Cash discounts to be earned are estimated at 5%, and alterations are 1%
of net sales. What initial markup % is needed for this retailer's merchandise to achieve the
desired profit goal?
Transcribed Image Text:3) A shoe retailer plans, for the period, net sales of $3,000,000 with a 20% profit and 25% operating expenses. The anticipated markdowns are 15%, along with sales discounts at 2% and shortages of 3%. Cash discounts to be earned are estimated at 5%, and alterations are 1% of net sales. What initial markup % is needed for this retailer's merchandise to achieve the desired profit goal?
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INITIAL MARKUP % = (GROSS MARGIN + ALTERNATIONS COST - CASH DISCOUNT EARNED + MARKED DOWN + SALES DISCOUNT + SHORTAGE)/100% + MARKDOWN + SHORTAGE.

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