Dennis Goods Company prepared the following preliminary forecast concerning product G for the current year assuming no expenditure for advertising: Selling price per unit Unit sales Variable costs P10.00 100,000 P600,000 P300,000 |Fixed costs Based on a market study conducted, the company estimated that it could increase the anit selling price by 15% and increase the unit sales volume by 10% if P100,000 were spent on advertising.

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Pricing

Pricing is used as a term in finance and economics, pricing is the process of fixing a value for a product or a service. Pricing establishes a value for a product or service that the customer has to pay. A business can choose from different strategies while deciding to set prices.