5. Mayer Life Systems, a manufacturer of medical appliances, invented and patented a new dialysis machine that radically reduced maintenance and operational issues. Responding to a global demand, it decided to sell the machines manufactured at its plant in the United States to various markets across the globe. Since the product features provided by Mayer were not provided by another competitor, Mayer did not feel any pressure for cost reductions. Which of the following strategies is more likely being pursued by Mayer? a. transnational b. localization (multinational) c. global standardization d. international orientation

5. Mayer Life Systems, a manufacturer of medical appliances, invented and patented a new dialysis machine that radically reduced maintenance and operational issues. Responding to a global demand, it decided to sell the machines manufactured at its plant in the United States to various markets across the globe. Since the product features provided by Mayer were not provided by another competitor, Mayer did not feel any pressure for cost reductions. Which of the following strategies is more likely being pursued by Mayer? a. transnational b. localization (multinational) c. global standardization d. international orientation

Purchasing and Supply Chain Management

6th Edition

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

ChapterC: Cases

Section: Chapter Questions

Problem 1.9A

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