7Cs exercise 1- Clarity Bring clarity in the following email. Dear James, I would like to talk to you about the new client’s project which the engineering team had discussed yesterday. I might need the help of John from your team. Regards, Kevin 2-Correctness: Make correction in the given email Dear David, Further to our conservation today, I am attaching the plan for the first stage of the project. Hope the one weak deadline is okay with you and your team. Regards Sally 3-Complete: complete the following email. Hi all, Let us meet tomorrow to discuss the product launch event. Please be there on time. Thanks Chris 4-Concise: make it concise Hi Suzanne I think we need to talk about the CSR campaign, I mean the one which we need to do as a quarterly exercise. I think it is a great way of enhancing our brand image. Basically, it would just be a visit to an orphanage but we can sort of do other things too. For instance, we could take the kids out for a short trip to a nearby park or zoo. Let us sit and talk tomorrow. Regards Jennifer 5-Concrete; Make it concrete Bad example: “Hilltop Resort is the best resort. Do come to us on your next holiday” This is a vague ad message. It is made to sound like just another resort advertisement among a hundred others. The audience will never remember this ad message. There are no concrete details to take away from this message. 6-Courteous: Bring courtesy in the given email: Bad example: Hi Drew, I really do not appreciate how your IT team ignores the requests of my team alone. My team is an important function in this organization too and we have our own IT requirement. Can you ensure that your team responds promptly to my team’s requests hereon? Regards

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7Cs exercise

1- Clarity

Bring clarity in the following email.

Dear James,
I would like to talk to you about the new client’s project which the engineering
team had discussed yesterday. I might need the help of John from your team.
Regards,
Kevin

2-Correctness: Make correction in the given email
Dear David,
Further to our conservation today, I am attaching the plan for the first stage of
the project. Hope the one weak deadline is okay with you and your team.
Regards
Sally

3-Complete: complete the following email.
Hi all,
Let us meet tomorrow to discuss the product launch event. Please be there on
time.
Thanks
Chris

4-Concise: make it concise
Hi Suzanne
I think we need to talk about the CSR campaign, I mean the one which we need to
do as a quarterly exercise. I think it is a great way of enhancing our brand image.
Basically, it would just be a visit to an orphanage but we can sort of do other
things too. For instance, we could take the kids out for a short trip to a nearby
park or zoo. Let us sit and talk tomorrow.
Regards
Jennifer

5-Concrete; Make it concrete
Bad example:
“Hilltop Resort is the best resort. Do come to us on your next holiday”
This is a vague ad message. It is made to sound like just another resort
advertisement among a hundred others. The audience will never remember this
ad message. There are no concrete details to take away from this message.

6-Courteous: Bring courtesy in the given email:
Bad example:
Hi Drew,
I really do not appreciate how your IT team ignores the requests of my team
alone. My team is an important function in this organization too and we have our
own IT requirement. Can you ensure that your team responds promptly to my
team’s requests hereon?
Regards
Stanley

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