A 100- room hotel has an ADR of $120 per room, variable cost of $15 per room and monthly fixed cost of $200,000. The average occupancy rate is equal to 70%. Assume 30 days in a month and 360 days in a year. Find the break-even occupancy %.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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  1. A 100- room hotel has an ADR of $120 per room, variable cost of $15 per room and monthly fixed cost of $200,000. The average occupancy rate is equal to 70%. Assume 30 days in a month and 360 days in a year. Find the break-even occupancy %.
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