A marketing research group conducting a telephone survey must contact at least 150 wives and 120 husbands. It costs P100 to make a daytime call and (because of higher labor costs) P150 to make an evening call. On average, daytime calls reach wives 30% of the time, husbands 10% of the time, and neither of these 60% of the time, whereas evening calls reach wives 30% of the time, husbands 30% of the time, and neither of these 40% of the time. Staffing considerations mean that daytime calls must be less than or equal to half of the total calls made. How many should be interviewed at each period to minimize the cost of completing the survey? fomulate the LP Model; identify the decision variables used in the model; and determine the optimal solution using graphical method.
A marketing research group conducting a telephone survey must contact at least 150 wives and 120 husbands. It costs P100 to make a daytime call and (because of higher labor costs) P150 to make an evening call. On average, daytime calls reach wives 30% of the time, husbands 10% of the time, and neither of these 60% of the time, whereas evening calls reach wives 30% of the time, husbands 30% of the time, and neither of these 40% of the time. Staffing considerations mean that daytime calls must be less than or equal to half of the total calls made. How many should be interviewed at each period to minimize the cost of completing the survey? fomulate the LP Model; identify the decision variables used in the model; and determine the optimal solution using graphical method.
Glencoe Algebra 1, Student Edition, 9780079039897, 0079039898, 2018
18th Edition
ISBN:9780079039897
Author:Carter
Publisher:Carter
Chapter10: Statistics
Section10.6: Summarizing Categorical Data
Problem 28PPS
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A marketing research group conducting a telephone survey must contact at least 150 wives and 120 husbands. It costs P100 to make a daytime call and (because of higher labor costs) P150 to make an evening call. On average, daytime calls reach wives 30% of the time, husbands 10% of the time, and neither of these 60% of the time, whereas evening calls reach wives 30% of the time, husbands 30% of the time, and neither of these 40% of the time. Staffing considerations mean that daytime calls must be less than or equal to half of the total calls made. How many should be interviewed at each period to minimize the cost of completing the survey?
- fomulate the LP Model;
- identify the decision variables used in the model; and
- determine the optimal solution using graphical method.
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