A publisher plans to boost the sales of its most popular magazine by sending out promotional mails. We refer to a customer as a responder if he/she subscribes to the magazine for the next year after receiving a promotional mail. Otherwise the customer is referred to as a non-responder. Denote responder by C1 and non- responder by C2. The cost of promotional mail is $3 per customer. The cost of printing and delivering the magazine is $80 per year. With the promotion a customer pays $120 per year for the magazine. Compute the average misclassification costs using the confusion matrix below.

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Author:James Kurose, Keith Ross
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Average missclassification cost?
A publisher plans to boost the sales of its most popular magazine by sending out
promotional mails. We refer to a customer as a responder if he/she subscribes to
the magazine for the next year after receiving a promotional mail. Otherwise the
customer is referred to as a non-responder. Denote responder by C1 and non-
responder by C2. The cost of promotional mail is $3 per customer. The cost of
printing and delivering the magazine is $80 per year. With the promotion a
customer pays $120 per year for the magazine. Compute the average
misclassification costs using the confusion matrix below.
Predicted Class
per customer.
C1
C2
per customer.
C1
Round you answers to 3 digits after the decimal point.
The average misclassification cost is
20
3
Cost of classifying a responder as a non-responder is $ 40
Actual Class
Cost of classifying a non-responder as a responder is $
3
C2
230
1017
Transcribed Image Text:A publisher plans to boost the sales of its most popular magazine by sending out promotional mails. We refer to a customer as a responder if he/she subscribes to the magazine for the next year after receiving a promotional mail. Otherwise the customer is referred to as a non-responder. Denote responder by C1 and non- responder by C2. The cost of promotional mail is $3 per customer. The cost of printing and delivering the magazine is $80 per year. With the promotion a customer pays $120 per year for the magazine. Compute the average misclassification costs using the confusion matrix below. Predicted Class per customer. C1 C2 per customer. C1 Round you answers to 3 digits after the decimal point. The average misclassification cost is 20 3 Cost of classifying a responder as a non-responder is $ 40 Actual Class Cost of classifying a non-responder as a responder is $ 3 C2 230 1017
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