advantages of web-based survey research over traditional survey research?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.5: Technology In Marketing Research
Problem 1LO
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What are the advantages of web-based survey research over traditional survey research?
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