Ajax recommended execs approve a fairly substantial budget to create a video showing factory risk managers how to use the Check product. Which of the following is a FALSE statement regarding the use of video in an integrated marketing plan? video can often be effectively used to reach a narrowly targeted audience like risk managers advertisers often have difficulty demonstrating a brand's personality with video the medium is financially efficient in delivering messages advertisers might be challenged with the need to craft very engaging, compelling video ads to build and support brand awareness and perceived value

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