Alpha Plc has just paid a dividend of $5.00 per share. The company plans to increase its dividend by 10 percent next year and will then reduce the dividend growth rate by 2 percentage points per year until it reaches the industry average of 4 percent, after which the company will keep that 4 percent constant growth rate, forever. Alpha Ltd is financed by a mix of 70% equity and 30% debt, with a cost of debt of 6%. Currently, risk-free assets, in the form of long-term government bonds, provide a return of 3%. The market in which Alpha Ltd operates provides an average return of 7% and Alpha’s Ltd’s level of systematic risk is 1.2. i. Determine an appropriate discount rate to be used in valuing the share price of Alpha Ltd. Explain your choice.  ii. What is the share price of Alpha Ltd.

EBK CONTEMPORARY FINANCIAL MANAGEMENT
14th Edition
ISBN:9781337514835
Author:MOYER
Publisher:MOYER
Chapter7: Common Stock: Characteristics, Valuation, And Issuance
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Alpha Plc has just paid a dividend of $5.00 per share. The company plans to increase its dividend by 10 percent next year and will then reduce the dividend growth rate by 2 percentage points per year until it reaches the industry average of 4 percent, after which the company will keep that 4 percent constant growth rate, forever.

Alpha Ltd is financed by a mix of 70% equity and 30% debt, with a cost of debt of 6%. Currently, risk-free assets, in the form of long-term government bonds, provide a return of 3%. The market in which Alpha Ltd operates provides an average return of 7% and Alpha’s Ltd’s level of systematic risk is 1.2.

i. Determine an appropriate discount rate to be used in valuing the share price of Alpha Ltd. Explain your choice. 

ii. What is the share price of Alpha Ltd.

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