Anchor Blue is a clothing retail company with store outlets primarily located across the mid- west and west coast states in America. The company mainly manufactures jeans denim and sports clothing The company utilizes an elaborate supply chain which spans various countries which include; Mexico, India and the Caribbean to perform its manufacturing as cost containment strategy. • Importantly to note the clothing retail industry is very volatile in nature, due to short fashion seasons, and fast- pace in of consumer demand. This results in short product shelf life which is largely attributed to systemic gaps in lead time from the production stage to getting the finished goods to the store shelf. The management team has great difficulty in ensuring that the providers of raw materials produce their shipments in time, to meet production. State what measures can be taken by anchor blue to ensure that the suppliers deliver their shipment on their agreed schedules

Anchor Blue is a clothing retail company with store outlets primarily located across the mid- west and west coast states in America. The company mainly manufactures jeans denim and sports clothing The company utilizes an elaborate supply chain which spans various countries which include; Mexico, India and the Caribbean to perform its manufacturing as cost containment strategy. • Importantly to note the clothing retail industry is very volatile in nature, due to short fashion seasons, and fast- pace in of consumer demand. This results in short product shelf life which is largely attributed to systemic gaps in lead time from the production stage to getting the finished goods to the store shelf. The management team has great difficulty in ensuring that the providers of raw materials produce their shipments in time, to meet production. State what measures can be taken by anchor blue to ensure that the suppliers deliver their shipment on their agreed schedules

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section15.1: L.l.bean: Open 24/7, Click Or Brick

Problem 2VC

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