any Y acquired The Seoul Post in February 2021 for $315 million. Suppose the yearly margin per Seoul Post reader is $1 per year (coming from advertising), and the yearly retention rate is 70%, and assume a yearly discount rate of 10%. What is the difference between the price for which Company Y acquired the Seoul Post and the CLV of the 120 million unique visitors who will visit the
any Y acquired The Seoul Post in February 2021 for $315 million. Suppose the yearly margin per Seoul Post reader is $1 per year (coming from advertising), and the yearly retention rate is 70%, and assume a yearly discount rate of 10%. What is the difference between the price for which Company Y acquired the Seoul Post and the CLV of the 120 million unique visitors who will visit the
Chapter16: Working Capital Policy And Short-term Financing
Section: Chapter Questions
Problem 23P
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Company Y acquired The Seoul Post in February 2021 for $315 million. Suppose the yearly margin per Seoul Post reader is $1 per year (coming from advertising), and the yearly retention rate is 70%, and assume a yearly discount rate of 10%. What is the difference between the price for which Company Y acquired the Seoul Post and the CLV of the 120 million unique visitors who will visit the Seoul Post this month?
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