Apply the industrial organization model and the resource based model to determine how PepsiCo could earn above average returns?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter8: Strategic Analysis: Understanding A Firm’s Competitive Environment
Section8.5: The Internal Environment
Problem 1CTQ: What resource or capability challenges have Uber and Lyft faced because their fast company growth?
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Apply the industrial organization model and the resource based model to determine how PepsiCo could earn above average returns?

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