Assume you are a manufacturer of small kitchen electrics, like Hamilton Beach/Proctor Silex, and you want to determine if some innovative designs with unusual shapes and colors developed for the European market could be successfully marketed in the U.S. market. What qualitative research would you recommend, and why?

If you area MARKETER,HOW ARE YOU GOING TO HANDLE THOSE Type of buyers ?

The presence of effective                                    within an individual company and across an economy as a whole, helps to provide a degree of confidence that is necessary for the proper functioning of a market economy. a) Risk assessment b) Monitoring c) Corporate Governance d) Internal Audit

The best test of whether potential entry is a strong or weak competitive force is A) whether the industry's driving forces make it harder or easier for new entrants to be successful.   B) the strength of buyer loyalty to existing brands.   C) whether the strategies of industry members are well matched to the industry's key success factors.   D) whether the industry offers an opportunity for a blue ocean strategy.   E) to ask if the industry's growth and profit prospects are strongly attractive to potential entry candidates.