balanced scorecard

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
Problem 1C
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How to implement of the balanced scorecard in an autoparts company by using the 4 stages of implementing the balanced scorecard as contained in the reading Strategy Execution Module 9: Building a Balanced Scorecard

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