Based on the information​ available, the per night​ break-even point in dollars for the St. Cloud Theatre Company​ = ​$_____ ​(round your response to two decimal​ places)

MARKETING 2018
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ISBN:9780357033753
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Chapter10: Digital Marketing And Social Networking
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As manager of the St. Cloud Theatre​ Company, you have decided that concession sales will support themselves. The following table provides the information you have been able to put together thus​ far:
                                                                                                                   
Item
Selling Price
Variable Cost
​% of Revenue
Soft Drink
$1.20
$0.70
24
Wine
$2.00
$1.00
26
Coffee
$1.00
$0.35
30
Candy
$0.75
$0.30
20
 
Last​ year's manager, Scott​ Ellis, has advised you to be sure to add​ 10% of variable cost as a waste allowance for all categories. You estimate labor cost to be $250.00 ​(5 booths with 3 people​ each). Even if nothing is​ sold, your labor cost will be $250.00​, so you decide to consider this a fixed cost. Booth​ rental, which is a contractual cost at $80.00 for each booth per​ night, is also a fixed cost.

​a) Based on the information​ available, the per night​ break-even point in dollars for the St. Cloud Theatre Company​ = ​$_____ ​(round your response to two decimal​ places).

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