Before developing their marketing plans, marketers need to study consumer markets and consumer behaviour. In analysing consumer markets, firms need to research who constitutes the market (occupants), what the market buys (objects), why the market buys (objectives), who participates in the buying (organisations), how the market buys (operations), when the market buys (occasions), and where the market buys (outlets). Explain.

Before developing their marketing plans, marketers need to study consumer markets and consumer behaviour. In analysing consumer markets, firms need to research who constitutes the market (occupants), what the market buys (objects), why the market buys (objectives), who participates in the buying (organisations), how the market buys (operations), when the market buys (occasions), and where the market buys (outlets). Explain.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter8: Business Markets And Buying Behavior

Section: Chapter Questions

Problem 2DYMP

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